Agaetis — Studio Analytics

A portfolio dashboard for a fictional agency. All data is invented.

Booked Revenue

€8.10M

↑ 22.0% YoY↓ 3.2% MoM

Net retention

106.4%

GRR 90.3%

Net new · T3M

€56.9k/mo

€52.5k last month

01First Engagement

First Engagement

First-time vs repeat work

First-time clients start new work 0.7× as often as repeat clients · 21% of Aug projects came from first-time clients

Retention

0.7×

First-time vs repeat start rate

First-time clients7.7%Repeat clients10.6%

21% of Aug projects came from first-time clients

02Retention

Revenue Retention

Net & gross revenue retention

Retention

106.4%

NRR · down 14.0pp from peak

NRR106.4%GRR90.3%

03Compounding

Net New Revenue

Net new retainer scope

6 straight months of positive net retainer growth

Growth

€56.9k

Net new · 6mo positive

6 straight months of positive net retainer growth

04Composition

Revenue Composition

Revenue by type

Project work 16% since Sep 25 · now 39.0% of revenue

Market

39.0%

Project share of booked scope

Retainer 48.0%Project 39.0%Support 13.0%

Project work 16% since Sep 25 · now 39.0% of revenue

05Client Mix

Client Mix

Revenue by client industry

211 active engagements · 1.48 per client

Market

31.0%

Professional Services leads the mix

211 active engagements · 1.48 per client

06Services

Service Attach

Services per client

Growth

85.9%

Multi-service revenue · 2.3 avg services

07Concentration

Client Concentration

Top-client concentration

Risk

9.6%

Top client · top 12 = 43.4%

08Cohorts

Client Cohorts

Clients by first engagement

9 clients from the 2020 cohort still working with us in year 6

Risk

6yr

2020 cohort · €781.3k

9 clients from the 2020 cohort still working with us in year 6

Both groups use their own client count as the denominator. The smoothed line averages the first-time rate over three months. Compare how the groups respond to busy periods and delayed starts.

Repeat clients start projects at 10.6%, versus 7.7% for first-time clients. The first-time rate is 0.7x the repeat rate.

Start with the opening retainer balance. GRR removes cancellations and reductions; NRR adds expansion and reactivation. Each monthly ratio is raised to the twelfth power. These are monthly equivalents, not observed trailing-year cohort retention.

Annualised monthly NRR is 106.4%, versus a 120.4% peak in May 2026, 3 months earlier. GRR is 90.3%. Retainer expansion followed the period of reduced scope.

New scope, expansion, and reactivation add to the opening retainer balance. Cancellations and reductions subtract from it. Bars show signed monthly changes; the line is their three-month average.

Retainer scope has grown for 6 straight months after two declines. The trailing-year monthly average is €50k annualised, versus €53k in August.

Three lines compare ongoing retainers, fixed-scope projects, and hosting or maintenance. Each shows annualised booked monthly scope. The overview stacks these same values to show their combined size.

The latest mix is 48% retainer, 39% project, and 13% support. Project scope is 23% above the opening month, when it represented 39% of the book. Project work varies most around the launch periods.

Bars rank industries by their share of booked scope. Hover for client count and booked scope per client. Compare industry concentration with individual client concentration.

The book spans 8 industries. The largest two contribute 31% and 19%. Compare each segment's revenue with its client count before treating a large share as broad demand.

Tracks show current service shares; sparklines show the monthly history where available. A client can buy several services, so the shares do not sum to 100%. The mean uses the same client-service assignments as the distribution.

Current service shares are Design 76%, Development 66%, SEO & Content 47%, Hosting & Support 38%. Clients buy 2.3 services on average. SEO and content grow after the launch work; design stays comparatively stable.

Bars rank clients by annualised booked scope. The summary shows individual and cumulative shares of the total. Client labels are fictional identifiers.

The largest client accounts for 9.6% of booked scope. The top ten account for 40.4%. These shares indicate exposure to reduced work from large clients.

Bars group active clients by first engagement year. Labels show their current booked scope and average value. Original signup counts are not included, so these bars do not measure cohort retention rates.

The oldest group contains 9 clients first engaged in 2020, six years before this snapshot. Older groups are smaller but carry more booked scope per client. The latest year is partial.