Agaetis — Studio Analytics

A portfolio dashboard for a fictional agency. All data is invented.

Booked Revenue

€8.10M

↑ 22.0% YoY↓ 3.2% MoM

Clients

143

↑ 25.4% YoY↑ 0.7% MoM

Repeat Work

80.3%

↑ 6.1pp MoM

01Revenue

Revenue · Booked run rate

Booked revenue

RetainerProject39% of revenueSupport

Growth

€8.10M

↑ 22% YoY

RetainerProject39% of revenueSupport

Clients · Quarter close

Client Growth

211 active engagements · 1.48 per client

Growth

143

↑ 25% YoY

211 active engagements · 1.48 per client

Clients · Monthly movement

Client Changes

New4Returning1Departed4

Growth

Net last month · 0.2× avg

New4Returning1Departed4

02New Business

New business · Monthly enquiries

Qualified Enquiries

Paid (Non-Brand)OrganicOutbound3-mo avg

Growth

134

Enquiries last month

Dashed line = trailing 3-month average of qualified enquiries.

Paid (Non-Brand)OrganicOutbound3-mo avg

03Pitch & Delivery

New business · Clients won

Clients Won vs Target

GoalActual

Growth

Clients won · 80% to goal

GoalActual

New business · Pitches

Pitches & Win Rate

Pitches deliveredClients won

Growth

Pitches · 14% win rate

Pitches deliveredClients won

Delivery · Kickoff to launch

Launched On Time

Goal line · 90%

Retention

93%

On-time launches · 103% to goal

Goal line · 90%

04Where Work Comes From

Work · Monthly volume

Projects started

Projects startedRepeat share

Retention

78.6%

Repeat share · 14 projects started

Projects startedRepeat share

Work · Repeat vs new

Where the work comes from

Projects started in August 2026, by client history

Retention

79%

Of new projects came from repeat clients

Projects started in August 2026, by client history

Work · Source

How we win work

How each engagement arrived · Apr–Aug 2026

Retention

36%

Top source · Existing client

How each engagement arrived · Apr–Aug 2026

Each month shows booked scope multiplied by twelve. Stacked bars separate Retainer, Project, and Support. The window ends at the latest completed month. Annualising project scope does not imply it will recur.

Booked run rate is €8.1M, up 22% year over year. Project work contributes 39%. The latest total sits below the launch-period peak while retainer scope continues to grow.

Each point shows a quarterly client count; the latest quarter can be partial. Hover for monthly additions and departures. Compare client growth with booked scope to see changes in average scope per client.

Agaetis has 143 active clients across 211 engagements. Client count is up 25%, versus 22% booked-scope growth. The latest point covers a partial quarter.

Positive bars show new and returning relationships. Negative bars show clients ending ongoing work. A completed project is not automatically a departure. The sum reconciles to the active client count.

Across 13 months, additions accelerate during launch bookings and slow during the review bottleneck. The average monthly new-client-to-departure ratio over the latest three months is 1.2x. Reactivations contribute separately.

Stacked bars show enquiry counts by source. The dotted reference shows the trailing three-month average of total enquiries. Compare the channel mix as well as the total.

Compare changes in enquiries with later client wins. This view does not track individual enquiries through to signed work, so it cannot establish conversion time.

Paired bars compare new clients won with each month's target. Targets can vary by month. Hover for the share of target reached and the difference in client count.

Compare consecutive months to distinguish an isolated miss from a sustained shortfall. Read this alongside enquiry volume and pitch outcomes.

The full bar shows pitches delivered; the highlighted portion shows clients won. Percentage labels show wins divided by pitches. Compare that share across months with different pitch volumes.

More pitches can produce more wins even when the win rate falls. Read counts and percentages together before judging a change in performance.

Bars show the monthly on-time launch rate against its target. Hover for the rate, target attainment, and gap in percentage points.

Compare on-time launches with project starts and review time. A decline during a busy period can prompt a review of capacity and scheduling.

Bars show project starts; the line shows the share from repeat clients. The count measures volume, while the percentage measures the mix. Repeat work can still require a pitch.

The busiest month started 15 more projects than the quietest. Repeat share peaked at 83.3% in July. Project volume and repeat share move differently during the booking surge.

Slices show the latest month's project starts from first-time and repeat clients. The legend includes each group's count and project-start rate. Compare those rates with each group's share of the client base.

First-time clients account for 21% of August's project starts and 27% of active clients. The legend shows counts and rates so those two shares remain distinct.

Slices group project starts by their recorded source over the stated window. The legend ranks sources by count. Compare this with the repeat-work split to see how work arrives and who commissions it.

Existing relationships and referrals supply most work in this window. Competitive pitch contributes 6%. The counts cover April through August 2026 and reconcile to project starts.